Already described as a potential “game changer” by UK Medical Schools, SAMMI™ has generated significant interest across private, public and charity sectors, with agreed early adopters and pilot sites including UK and US Universities and FTSE 100 companies.

SAMMI™ focuses on equal opportunities and representation by removing the geographic and financial constraints applicants face when it comes to attending face-to-face interviews. SAMMI™ is designed to reduce interviewer bias, is a cost-efficient, accessible and scalable. Intensively developed at University of Surrey, as a proof-of-concept, SAMMI™ has undergone evaluation at US and UK Medical Schools where users have said the interface is intuitive and it works.